The emergence of Xiaomi and its way forward?
Xiaomi Unlike Samsung and Apple, Xiaomi does not have a well-established reputation and long history, nor any groundbreaking technologies to offer. Yet, this company totally changes the way the current smartphone market works. The most notable significance is the change in the budget smartphone sector (~US$100-250) brought by one of the production lines of Xiaomi -- Redmi series. From 2013 to 2016, the accumulated volume of sales of Redmi series surpassed 1.1 billion units, and Xiaomi even claims the Redmi series to be the "phone of the nationals". And this claim is somehow proper in some sense. ~Let's take a look at a basic SWOT analysis of Xiaomi so you can better understand this company~ SWOT Analysis: Strength: - very well-known brand in Asia - very famous for the high value for money yet acceptable build quality - online platform is mature, most of its sales are done online without the need of a physical store - diversification of risks by launching...